Our Story

Markations started out as a full-service marketing agency. We developed comprehensive marketing plans for our clients that included the strategic plan, brand messaging bank, and the execution of a full tactical plan.

Because of our technical chops, we began to receive requests from other marketing agencies to handle their development needs behind the scenes as a ghost agency. This Ghost development work quickly expanded to a core service offering, and we moved away from executing full marketing plans for our customers.

Simultaneously, we began work as the digital development arm of a Community College in New Jersey. It was there that we developed our love for higher education, solving big problems with limited resources, and for creating scalable software that can help schools and businesses achieve their goals.

Many years and many clients later, this brings us to today. We love serving our higher ed institutions and our agency partners to deliver elegant and efficient websites, software, apps, and services.


Adam Nichols


Adam is the co-founder and CEO of Markations. He is responsible for ensuring client satisfaction and guiding the company’s strategy and growth. With nearly 25 years of experience in project management, development, and marketing and over 13 years of experience working in Higher Education, Adam brings a creative and process driven approach to each engagement.

Jenna Nichols

Co-Founder and Creative Director

Jenna is the co-founder and Creative Director of Markations. She has extensive experience conceptualizing and implementing designs and content for corporate identity, websites, email marketing campaigns, and digital advertising assets. With over 13 years of experience working in Higher Education, Jenna understands how to work with campus constituents to extract information and to help achieve a consistent message, tone, and focus for digital marketing assets and initiatives.